This course is designed for both technical and non-technical partners of Contentful who are involved in leading the initial stages of analyzing and mapping out a content strategy for projects using Contentful.

  • Topics covered in this course:
  • Introduction to content strategy
  • Identifying and gathering stakeholders
  • Aligning business goals, content goals, and metrics
  • Evaluating your content
  • Researching the authoring experience
  • Crafting a strategy statement