Content strategy with Contentful

In this course, you will learn all about leading the initial stages of analyzing and mapping out a content strategy for projects using Contentful.

By the end of this course, you will be able to:

  • Explain the content strategy process
  • Align business and content goals
  • Research the authoring and user experience

Topics for this course include:

  • Intro to content strategy
  • A content strategy process
  • Gathering stakeholders
  • Understanding the business
  • Aligning business goals, content goals, and metrics
  • Evaluating your content
  • Researching the authoring experience
  • Researching the user experience

This course will take approximately 20 minutes to complete and is intended for a Beginner audience.