Content strategy with Contentful
In this course, you will learn all about leading the initial stages of analyzing and mapping out a content strategy for projects using Contentful.
By the end of this course, you will be able to:
- Explain the content strategy process
- Align business and content goals
- Research the authoring and user experience
Topics for this course include:
- Intro to content strategy
- A content strategy process
- Gathering stakeholders
- Understanding the business
- Aligning business goals, content goals, and metrics
- Evaluating your content
- Researching the authoring experience
- Researching the user experience
This course will take approximately 20 minutes to complete and is intended for a Beginner audience.